We live in a world of brands – those that stand apart desire to be part of something greater. The synergistic interaction of brand impact, audience expectations, and experience design are what all event producers strive for. Participants will hear and share stories on how to creatively integrate community advancement and event experiences to serve a greater brand purpose
Learner outcomes:
After this session you’ll:
- Recognise how live events are a powerful vehicle to drive social and economic progress
- Discover creative ways to design experiences to mobilise and strengthen communities
- Explore which engagement channels can amplify your purpose in the eyes of your consumers
Amy Funderburk, head of brand voice/naming at SAP
Fernando Sánchez-Mayoral, tradeshows global director at SAP SE
