Amy Funderburk is a brand communications and marketing expert with more than 25 years’ experience in global corporate functions in the United States and Germany. A U.S. native fluent in German, she has worked at SAP headquarters in Walldorf, Germany, for 21 years.
Amy currently leads the Brand Voice/Naming function at SAP, part of the wider Global Brand team in the SAP Marketing organization. As head of Brand Voice/Naming for the past nine years, Amy is responsible for aligning SAP’s marketing and branding strategy into a consistent and engaging communication strategy. Her team leads efforts for overall naming and top-level positioning for SAP products, services, programs, and major events. Amy helped create the SAP writing style, which works together with corporate brand design to promote a clear, insightful, approachable, and optimistic (CIAO) tone of voice for SAP.
Amy has a dual B.A. degree in English and German languages from Drew University, NJ, USA, and is a happy expat who has made Germany her home.
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