Brand experience is literally everything you have seen, heard, felt or even smelled or tasted about a brand. A great brand experience needs to be designed with a deep and empathetic understanding of the audience. We are rapidly moving into an era of personalisation where event audiences are no longer happy to be one of the crowd. Knowing your participants is key to designing brand events and experiences that are authentic, relevant and personal. The very best brand participant experiences are engaging, enjoyable and shareable. This session will explore the changing nature of brand experience and new approaches need to engage with your target audience.
Key takeaways:
- Knowing your audience
- What’s changing?
- How do we purposefully design a successful experience?
- Psychology behind participant experiences
- New approaches to participant engagement and the benefits
- Q & A
Max Fellows, director of client service, MCI
