Event managers tend to focus on technology to innovate their events. However, events are about people. So true innovation needs to focus on understanding people’s expectations and how to meet them. And sometimes people might not be aware of their needs … And here technology – and specifically data mining – does kick in. The session will be a mix of theory and practice, success and failure and a pinch of humor. The expected outcome will be a toolkit to use for taking your event to the next level.
Sven Bossu, head of innovation, ESTRO (European Society for Radiotherapy and Oncology)
