In this session, Luca will help us understand how companies use and design events to maximise results. After reviewing the key types of objectives that multinational companies place in events (lead generation, pipeline acceleration, thought leadership…), he will analyse how they design events which enable concrete and measurable ROI (with such metrics as Marketing Influenced opportunities, Marketing Generated opportunities, Net Promoter Score, Pipeline, etc.) and cover the audience acquisition strategies as well as content creation strategies to address different audience tribes with dedicated specific experiences. An essential session to know what companies need.
