Since January 2017 Luca Favetta serves as Regional Business Director EMEA at PCMA (Professional Convention Management Association) and is responsible for developing PCMA Brand and Educational Services in the Region. With broad experience in Integrated Marketing Communication, Strategic and Operational Events Management Luca Favetta is a recognised leader within Meeting and Travel Industry and related Professional Associations. He is focused on strategis event planning, logistic operations and vendor management and is highly skilled in managing large-scale events, hospitality programs and sponsorships.
With 25+ years of corporate events experience, Luca has previously served as Senior Director Global Events and Programs at Hewlett-Packard International and as Senior Director Global Events EMEA at SAP SA.
He seats on the advisory board of EuBea (European Best Events Award) and has also served as a faculty member at Master in Tourism Management, IULM University Milan, Italy and at ECM (European Cities Marketing) Summer School.
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