Eric de Groot

Session: The meeting design methodology: toolbox for innovative and effective meetings

Probably the most important challenge for our industry, and the number one demand of corporate clients (according to the 2014 meetings and events market survey by Grupo eventoplus): meeting design, and more broadly the tools and techniques to innovate in meeting formats and content, in order to achieve the meeting’s objectives. Eric, author of the “bible” of meeting design “Into the heart of meetings” will deliver a practical session on how you can make your meetings more effective. He will also moderate a session in which participants will have the possibility to implement those tools and techniques.

Biography

Eric de Groot is one of the very first meeting designers. His pioneering work started in 1992; now he caters to the Dutch market in De Wet van Thomas and internationally in MindMeeting. Thanks to his background in drama-education he takes a broad, human as well as an educational perspective to meetings and meeting processes. Eric regularly conducts workshops and learning sessions for professionals in the meeting industry and in other educational contexts. Recently he started educating Meeting Design for the famous KTH University in Stockholm. In 2013 the book he wrote with Mike van der Vijver about meeting design was released, “Into the Heart of Meetings” and was acclaimed as a reference tool for meeting design.