Garbage in -> garbage out! But also intelligence in -> intelligence out. The objective of a meeting must be to change attendees’ behaviour and the brief is the cornerstone of any meeting. The brief is sometimes too focused in logistics and not very strategic. However, there are ways to ensure that it become strategic as well as its value added.
The Event Canvas is one of the methodologies where the appropriate questions are asked, organising information about the company, the attendees, and the objective defined.
In this session, we will see concrete examples on how a good strategic exercise in creating the frame and structure of a meeting can get valuable information and what are the questions and information we should have to maximise the value of the meeting.
