Gianfranco Chicco

Session: Behavior design basics for event organizers

Event organizers are constantly looking for new things to do at their events. Often these grandiose plans are ingenious and logistically sophisticated but fail when no one engages as expected. It doesn’t matter how clever your solution is, it’s difficult to make people use or do something new, especially if they doesn’t satisfy a need they have in mind. In order to create successful experiences, organizers should focus on the behaviours that an attendee should perform and design appropriate paths for these behaviours to happen. During this presentation we will learn the basics behind behaviour design and some ways in which it can be applied to your next event while discussing plenty of case studies from successes and failures from around the world.

Biography

Gianfranco Chicco is the creator and Chief Dreamer Officer at Conference Basics, consulting to international organizations as to how to improve their meetings. This marketer and digital strategist focuses on creating people-centered experiences to tie together the physical and the digital worlds. His projects include the MLOVE ConFestival and the Social Media Week 2013. He was Marketing Director at the World Business Forum, COO at Red Innova, Marketing Manager of the innovative PICNIC Festival and Conference Director of Frontiers of Interaction and Chief Laughter Officer at TEDxSilkRoad. His events have featured speakers like Bill Clinton, Michael Porter, or Malcolm Gladwell. He blogs on www.gchicco.com and www.conferencebasics.com