It is time to shift your thinking from events to experience campaigns! In this interactive, thought-provoking, and practical session, innovation guru Timo Kiuru will help you go from today’s meetings and events to experiences suited for tomorrow’s environment.
The session will be double:
Part 1: plenary session. Timo will give an interactive keynote presentation that opens a window into the future of experience marketing, as well as theoretical framework that will help you take your work to the next level.
Part 2: workshop. Participants will dive into practical case studies of world-class campaigns.
Get ready for an interactive, thought-provoking and eye-opening workshop. You will get a better understanding of the key drivers of change in our industry, insights in experience marketing theory, and get elements of benchmark against leading players in the industry.
